What Does Aura Farming Mean?

Aura Farming refers to the act of intentionally doing things to increase your 'aura' or social standing/coolness factor. In internet culture, 'aura' represents your perceived coolness, charisma, or social capital. Farming it means actively trying to boost this perception.

Usage Examples

Example 1

Example: "'Just helped an old lady cross the street, aura farming IRL'" Context: Doing good deeds to boost your image

Example 2

Example: "'He's been aura farming all day with those fits'" Context: Someone showing off stylish outfits

Example 3

Example: "'Posting gym pics = aura farming'" Context: Sharing achievements to look cool

Safe Use

This term is safe for general use. It's a playful way to describe self-promotion or doing things to look cool. Can be used both genuinely and sarcastically.

Origin

The concept of 'aura' in meme culture evolved from anime and gaming communities where characters have visible auras representing their power. 'Aura farming' became popular on TikTok and Twitter in 2024, combining the spiritual concept of aura with gaming terminology (farming = grinding for resources).